Studies show that the quality of the relationship between the customer and the seller has the greatest influence on the shopper's opinion about the company. It is especially useful to know if there is little difference between you and the competing products/services - in this case, quality customer service can be a major competitive advantage. Therefore, investment in customer service quality is also an investment to higher profits.
Improved customer service quality also determines other crucial results in a competitive battle:
• Increased customer loyalty towards your company;
• Increased number of recurring purchases by one customer;
• Consumer behavior is easier to predict;
• Customers are more likely to recommend your company to other customers;
• Positive reviews on social networks;
• Feedback is received from customers;
• Increased positive image of the company.
Are you prepared to attract new customers & recover lost ones?
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